Bikers carrying the NON STOP energy through the streets of New Delhi and northern India!

India is a country of bright taste discoveries, gourmet experiments and life running in a non-stop rhythm!

That's why energy drinks are more than just a trend in this country, but the lifestyle of young people always seeking new excitement and taste discoveries.

On 17 February we launched a huge event with 20 bikers carrying the NON STOP energy through the streets of New Delhi and northern India! For 25 days they are to race around cities, stop by large marketplaces, hand over free NON STOP drinks to make everyone feel the boost of energy. Flags, vibrant music and drive make this promo campaign a grand street performance!

New Products Group keeps expanding in India, the country full of contrasts, charging its people with NON STOP!