Non Stop Becomes Energy Partner of the Holi Festival in Delhi

The Non Stop energy drink by the New Products Group became the official energy partner of the Holi Carnival. Holi is one of the largest and most vibrant celebrations in India. This year, the festival took place in Delhi. A branded Non Stop zone was set up at the venue where guests could recharge with Non Stop Classic, Boost, and Jungle flavors. Throughout the day, the brand helped fuel the festive atmosphere and keep the celebration’s energetic rhythm going.

Holi is the legendary Indian spring festival known as the “festival of colors.” It celebrates renewal and joy, when people throw colored powders, dance, and greet each other, coming together in a bright celebration regardless of age or status. That is why Non Stop’s participation became a natural part of the Holi Carnival, as the brand’s philosophy perfectly reflects the emotions and spirit of the festival.

The Non Stop brand continues to actively grow in the Indian market and demonstrates steady development. Participation in the Holi Carnival became an important part of the strategy to strengthen the brand’s presence among young audiences — those who choose an intense lifestyle, new experiences, and an active rhythm.

Yurii Rak, Commercial Director of New Products Group in India, commented:
“Holi is a celebration of emotions, colors, and unity. For us, it was important to become part of this culture and bring even more energy to festival participants. Non Stop is created for moments when life reaches its highest intensity, and we are glad to share this energy with thousands of people in Delhi. India is one of our key markets, and we will continue to support events that inspire and bring people together.”

Participation in the Holi Carnival became another step for Non Stop in strengthening its brand in India and developing closer engagement with consumers who value energy, brightness, and freedom of self-expression.