NON STOP Energy at the Heart of India

NON STOP became part of the Food & Music Festival in Delhi, India, focusing on direct engagement with the audience and strengthening brand awareness. The festival served as a platform where the brand could not only be seen but also experienced through taste.

During the event, a dedicated NON STOP brand zone with product sampling was in operation. Visitors had the opportunity to explore the range of energy drinks and choose their favorite flavors. Sales were conducted in parallel, allowing the team to immediately test demand and enhance the commercial impact of the brand’s presence.

NON STOP was visible in every detail of the space — branded stands, refrigerators, packaging, and communication materials created a cohesive brand atmosphere throughout the entire event. The team actively interacted with visitors by communicating, consulting, recommending flavors, and presenting the product lineup.

The young audience responded positively to NON STOP as a convenient and effective way to restore energy in a fast-paced lifestyle. This response aligns with the broader trend of the Indian market, where demand for energy drinks continues to grow alongside an increasingly active urban lifestyle and a young demographic.

Participation in the event marked another step in the implementation of the international strategy of New Products Group. In 2025, the company doubled its sales volume in the Indian market and increased its share internationally, strengthening the global presence of Ukrainian brands.