Manufacturer of drinks and functional products
As a Company that, throughout all its history, seeks to be an active participant in the social processes of Ukraine, we join the philanthropic, charitable, and volunteer movements. Its efforts as patron and benefactor New Products Group focuses primarily on the social sphere, such as helping the most vulnerable social groups, as well as schools, kindergartens, hospitals, and cultural institutions, supporting numerous educational, cultural, and sporting initiatives, and initiating charitable projects aimed at improving the general well-being of society.
The Fund collaborates with educational and social institutions, procures equipment, and supports veterans, people with disabilities, the elderly, and residents of the Zhashkiv region facing difficult life circumstances.
Since the start of the full-scale war, the Nova Hromada Charitable Fund has significantly expanded its support for the military. It provides frontline troops with food supplies and the company’s products, supports territorial defense forces, and contributes to fundraising initiatives led by other foundations. In 2022, in particular, pickup trucks were delivered to the Armed Forces of Ukraine, continuous supplies of water, energy drinks, and snacks were ensured, and financial contributions were made to several foundations, including the Serhii Prytula Foundation, Lazar Foundation, and Come Back Alive Foundation.
In partnership with DonorUA, the Fund supplies blood donation centers and hospitals with PRYRODNE DZHERELO™ water. The NON STOP™ Military energy drink, specially labeled “not for sale,” is provided free of charge exclusively to Ukrainian soldiers on the front line. The company deliberately refrains from disclosing detailed information about its assistance, while consistently reporting on the fact that such support is being delivered.
In 2025, the New Products Group channeled over UAH 2.6 million through the Nova Hromada Charitable Foundation to implement social initiatives. A significant portion of these funds was allocated to support individuals in need of medical treatment: 72 community residents received financial assistance, while healthcare institutions were supplied with essential equipment and consumables. The total amount of support provided in the healthcare sector, including taxes, exceeded UAH 650,000.
Another key focus area in 2025 was education. The Foundation financed the modernization of educational infrastructure, the procurement of computer equipment, tools, sports gear, and repair works, totaling more than UAH 560,000. Throughout the year, financial support was also provided for the development of sports, including the participation of local teams in regional and national competitions.
As part of its social initiatives, the Foundation carried out charitable campaigns marking the anniversary of the Chornobyl tragedy and Easter, providing assistance to internally displaced persons, low-income families, and individuals facing difficult life circumstances. Toward the end of the year, the Foundation traditionally implemented its New Year charitable initiative for children: volunteers delivered 1,635 holiday gifts to preschoolers, students of educational and arts institutions, children of fallen Heroes, orphans, and gifted children from local communities.
The New Products Group continues to view social responsibility as a strategic priority, investing in people, the development of local communities, and improving the quality of life in the regions where it operates.